Grana

From my last post ‘Investing in your Closet’ I mentioned finding those core pieces in your closet such as your basics that may need to be replaced within the coming year. These items are garments that you wear 2-3 times per week such as a basic white tee or singlet top. You don’t realize how important these items are until they are on their last leg and practically disintegrate in the wash. It’s easy for us to go to cheap stores such as Cotton On, Kmart and Target to replace these essential items and it’s hard to justify spending exorbitant amounts of money for one basic singlet top from Witchery or Sportsgirl. Even if you think the quality is better look at the tag, it’s still made in China or India and is still bought by the stores for less than what they are worth in terms of labor costs and costs of materials. This is where Grana comes in.

Founded in 2014 by Luke Grana and Pieter-Paul Wittegan, Grana is an amazing brand of clothing that fits the niche of classic basics at affordable prices.  Your conscience can also be clear as they are a social and environmentally friendly brand that is set to change the fashion industry from the ground up. Founded by Luke Grana on a trip to Peru, Grana has grown into a brand that is renowned for their beautiful fabrics that are sourced from around the globe and quality that can’t be beaten.

The reason behind the affordability and the high quality is the hands on approach to suppliers and manufacturing. Luke states that prices are low due to the simple logistic model that holds together the core foundations of the brand; fabric is milled in country of origin, then straight to manufacturer then to the warehouse and straight to you. By keeping the logistic costs low its leads to a follow on effect reducing emissions and cutting out unnecessary middle men that always lead to an increase in price. With the brand also being almost 100% online, there is no stock waste, excess or expenditure on freight and other logistical obstacles associated with having various global stockists.  

Its brands like these, brands that are smart about their business model, don’t over expend their business and understand that ethics and aesthetics are just as important as price, these are the brands that us consumers want and need. Please check them out at grana.com you won’t be disappointed!

. . .IFA xx