'Buy less, choose well, make it last'

‘Buy Less, choose well, make it last’

-        Vivienne Westwood

Image from kOOii

 We have come to the decision that our first post topic will be short and sweet and give a little insight as to the reason why we are here and the words we live by. ‘Buy less, choose well, make it last’ are words from fashion designer Vivienne Westwood the renowned designer who has made remarkable changes to her own design ethos and brand. These words mean something to us here at IFA, our philosophy is largely based on those words as changes to the world of fashion start with the choices we make as consumers.
An ethical consumer is someone who thinks before they buy. It's not just the brand that makes you an ethical consumer but also the logic behind the purchase like what and why your buying the product in the first place. 

There is no denying that buying ethically or even responsibly is a costly exercise as many brands that are ethically made or use environmentally sustainable materials have a slightly higher price tag, but it is important to remember that being a conscious consumer is not just about buying specific brands but also choosing when to buy something and why.
 

As consumers we have the power to decide how the products we love get made, what materials are used and also the conditions in which they are made. Simone Ciprione founder of ITC Ethical Fashion Initiative states ". . . consumers are king, You can engage, as consumers to ask the stories behind the product and people will start getting the stories right". There is increasing awareness of these issues and more and more initiatives and charities are becoming involved in the textiles industry.

We hope that this site will help you guys find the best fashion brands and support the charities that are really working hard to make the changes that need to happen to the fashion industry.

We wanted to make this post short and sweet so please stay tuned for more updates from the ethical fashion scene and our monthly brand audits, where we present to you our favorite brand of the month! 

Please feel free to comment, email or tag us on Instagram at @independentfashionaudit if you have ideas or opinions on ethical and sustainable fashion we would love to hear from you!

until next time . . . IFA : )